Legal

Privacy Policy

Last updated: June 2026

This is a template provided for convenience and should be reviewed by a qualified lawyer before being relied upon.

1. Who we are

SMSID (smsid.co.uk) provides SMS and messaging services. This policy explains what personal data we collect, why, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

2. Data we collect

Account data: name, company, email, phone number, password (stored hashed).
Usage data: messages sent, recipients, sender IDs, timestamps, delivery status and cost.
Technical data: IP address, browser type and log information for security and diagnostics.
Billing data: top-up records. Card payments are processed by our payment provider; we do not store full card details.

3. How we use it

We use your data to provide and operate the service, route and bill messages, prevent fraud and abuse, comply with legal obligations, and communicate with you about your account.

4. Lawful bases

We rely on contract (to deliver the service you signed up for), legitimate interests (security, fraud prevention, service improvement), and legal obligation where applicable.

5. Sharing

We share message data with mobile network operators and our upstream messaging carrier solely to deliver your messages, and with our payment provider to process top-ups. We do not sell personal data.

6. Message content

When you send messages, the content and recipient numbers you supply are transmitted to carriers for delivery. You are the controller of that recipient data; see our Data Processing Policy.

7. Retention

We retain account and message logs for as long as your account is active and for a reasonable period afterwards to meet legal, accounting and dispute-resolution requirements, after which data is deleted or anonymised.

8. Your rights

You have the right to access, correct, delete, restrict or object to processing of your personal data, and to data portability. To exercise these rights, contact us. You may also complain to the UK Information Commissioner's Office (ICO).

9. Security

We use HTTPS, encryption of sensitive secrets at rest, hashed passwords, access controls and rate limiting to protect data. No system is completely secure, and we cannot guarantee absolute security.

10. Contact

For privacy questions or requests, use our contact page.